Minaki's is a living brand that breathes anthology for a majority of jewellery and Indian fashion lovers in India. Although a young brand, that started in 2018, we become a classic name in no time for the audience that prefers experiencing luxury with an expression of grace and understated sophistication. The beautiful venture started with crafting an exquisite piece of jewellery & expanded spreading its wings like a phoenix with connoisseur quality collections like Shahana Kundan and Polki, Meenakshi, Eleganza, Diamond: The Crystal collection, and now much more as we ventured into men's wear & women's wear. Every set has its unique way of self-expression that employs immaculate precision and irreplicable craftsmanship. Making the jewellery exclusively unique and an antique. For the first time after conquering the world of women's jewellery, Minaki stepped into the arena of men's and women's traditional fashion and nailed it here as well. Today the brand name has earned, on purely its quality and creativity, unconventional and unconditional affection, respect, and class in the high society.
It is often said a bride is incomplete without a Kundan jewellery set. Let's find out about the craft, its relevance and Minaki as a tell-tale brand of expression that explores the centuries old fascinating craft with its intricate and decent craftsmanship.The 2500 years old legacy of Kundan jewellery making is a craft formed by gold with a wax core. The word Kundan means pure and refined gold. Being the oldest jewellery making art, it has a very long rooted history that makes the craft culturally rich and regal. In fact, the art of making Kundan jewellery is jadau as it majarly involves jadayi. This unique delicacy and skilled craftsmanship makes the jewellery one of the favourites and the top picks for women with a chic taste in accessories anyday! Especially for the bride to be, the extravagance of any kundan set for the bride can't be matched. At times the reason to go for Kundan jewellery set, or choker, or kundan bridal set can be due to the royal taste of the wearer. But mostly it is worn on the occasion of the wedding by the bride or the next close relatives. But when did this happen? And how did it become such symbolic jewellery craft?
Kundan jewellery is one of the earliest types, rooted in Rajput’s and Mughal eras, when the craft flourished and became popular nationwide. In fact, these jewelleries still bare the artistic and technical imprint of both the eras. With such a dynamic and old legacy that in itself is so special and unique comes the responsibility of taking the craft to the standard that equals or exceeds the existing level of beauty. The brand Minaki has always been able to hone this quality with its ideation of designs and via experience in the process of making. Building on the brand's core value of originality. We say this with pride that our craftsman has always pulled out all the designs remarkably. Originally combined with its proper execution is when the jewel takes it true form and worth. On top of all that, we need to provide for customisation. We know your choices matter. As an individual, there must be the space to express yourself through what you wear. Hence the wearer's mind, her opinion, and input is always our top priority. Reflecting all the above core values are our collectables that speak for our efforts, craftsmanship and creativity such as :-
The method used to create Kundan jewellery involves setting gemstones in gold foil. The stones are first set in a frame made entirely of pure gold to keep them in position. After that, the diamonds are carefully positioned inside this framework and secured by applying pressure to the gold surrounding them. Lastly, additional gold is poured into the voids left by the jewels to produce a smooth, elaborate pattern. The elaborate and colorful Kundan jewellery that is prized for its artistry and beauty is the product of this procedure.
The traditional Indian jewellery known as kundana often consists of jewels embedded in gold foil between elaborate gold motifs. Kundan jewellery designs come in a variety of forms, each having distinctive qualities and styles of its own:
Kundan and Polki, two traditional forms of Indian jewellery, vary in their crafting techniques, materials, and overall appearance . Kundan jewellery is crafted by embedding gemstones into gold foil, creating a framework of pure gold around them to secure them in place. In contrast, Polki jewellery employs uncut diamonds set in gold or silver, often held in place by prongs or bezel settings without the use of gold foil. Both Kundan and Polki jewellery hold significant cultural and aesthetic importance in India, frequently adorning individuals during special occasions like weddings, festivals, and religious ceremonies.
The word "royal" in Royal Kundan Bridal Jewellery denotes its connection to luxury and magnificence. These pieces frequently have intricate designs, premium gemstones, and painstaking craftsmanship, making them evocative of the jewellery worn by ancient royals.
With many successes and groundbreaking branding over the last four years, Minaki stands tall on the four pillars of fundamentals that are predominantly driving our works and articles,
a) Authenticity:- Uniqueness and originality bring a sense of individuality to the person carrying the articles.
b) Impeccable Craftsmanship:- Nothing stands without talent and flawless execution. Fostering is our third and essential pillar of the brand.
c) Premium yet economical :- At times we make purchases way above our budget thinking it's for something special and the purchase is not satisfactory at all. Our brand ensures that optimal level of satisfaction for every client. This is why in a very short period we have captured the hearts of the majority of the market as fast as a blink of an eye.
Speaking of the four pillars, the brand has never compromised on quality or variety! Freedom of choice is what we advocate and promote without any uncharacteristic conditions. Choice makes an individual feel independent, empowered, elevated, and proud of self. The values we aim to ingrain within the society through our work and the feelings it stems from each soul that visits us for an experience worthwhile. We are a brand that serves the soul and liberation of minds of the people who seek empowerment, freedom of choice, liberty of thought, and uniqueness that calls for magic that twinkles in the eyes of the one who wears an article from Minaki's. The extravagance we endeavor to create through our work is what we aim to pass on to the individual lives, that desire rich experiences and luxury of balmy peace through artful articles, epitomizing the significance of life.
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