Minaki's is a living brand that breathes anthology for a majority of jewellery and Indian fashion lovers in India. Although a young brand, that started in 2018, we become a classic name in no time for the audience that prefers experiencing luxury with an expression of grace and understated sophistication.
The beautiful venture started with crafting an exquisite piece of jewellery & expanded spreading its wings like a phoenix with connoisseur quality collections like Shahana Kundan and Polki, Meenakshi, Eleganza, Diamond: The Crystal collection, and now much more as we ventured into men's wear & women's wear.
Every set has its unique way of self-expression that employs immaculate precision and irreplicable craftsmanship. Making the jewellery exclusively unique and an antique.
For the first time after conquering the world of women's jewellery, Minaki stepped into the arena of men's and women's traditional fashion and nailed it here as well. Today the brand name has earned, on purely its quality and creativity, unconventional and unconditional affection, respect, and class in the high society.
It is often said a bride is incomplete without Kundan jewellery set. Let's find out about the craft, it's relevance and Minaki as a tell-tale brand of expression that explores the centuries old fascinating craft with it's intricate and decent craftsmanship.
The 2500 years old legacy of kundan jewellery making is a craft formed by gold with a wax core. The word Kundan means pure and refined gold. Being the oldest jewellery making art, it has a very long rooted history that makes the craft culturally rich and regal. In fact, the art of making kundan jewellery is jadau as it majarly involves jadayi.
This unique delicacy and skilled craftsmanship makes the jewellery one of the favourites and the top picks for women with a chic taste in accessories anyday! Especially for the bride to be, the extravagance of any kundan set for the bride can't be matched. At times the reason to go for Kundan jewellery set, or choker, or kundan bridal set can be due to the royal taste of the wearer. But mostly it is worn on the occasion of the wedding by the bride or the next close relatives. But when did this happen? And how did it become such symbolic jewellery craft?
Kundan jewellery is one of the earliest types, rooted in Rajput’s and Mughal eras, when the craft flourished and became popular nationwide. In fact, these jewelleries still bare the artistic and technical imprint of both the eras.
With such dynamic and old legacy that in itself is so special and unique comes the responsibility of taking the craft to the standard that equals or exceeds the existing level of beauty. The brand Minaki has always been able to hone this quality with its ideation of designs and via experience in the process of making. Building on the brand's core value of originality.
We say this with pride that our craftsman has always pulled out all the designs remarkably. Originally combined with its proper execution is when the jewel takes it true form and worth.
On top of all that, we need to provide for customisation. We know your choices matter. As an individual, there must be the space to express yourself through what you wear.
Hence the wearer's mind, her opinion, and input is always our top priority.
Reflecting all the above core values are our collectables that speak for our efforts, craftsmanship and creativity such as,
Ayati Kundan Choker Set - Utsav Collection
A 22K Gold plated choker set in Open Kundan setting embellished with Emerald color stones. Its name Ayati is derived from Sanskrit meaning having royal status. This set exudes royalty and gives a distinguished look to the wearer. It can be worn for all the festivities and celebrations.
The set is a 22K gold plated jewellery in pachi kundan setting and is embellished with emerald color stones. It has an antique finish. This very traditional set has a choker style necklace with Chand (moon crescent) and tara (star) motifs and matching pair of Chand bali style earrings.
It is a 22K Gold plated in Open Kundan setting embellished with Pearls. Pushti in Sanskrit means wealthy/richness. It’s a three-piece set comes with a collar style elaborate necklace, matching jhumki style danglers, and teeka. This is the perfect bridal set.
These can be worn with all kinds of costumes, be it ethnic, Indo-Western, or western. Kundan Drop Earrings are 22K Gold plated in Kundan setting embellished with Zircon. These are must have for the upcoming festivities.
The pendant necklace is paired with matching earrings. It is 22k Gold plated with Aarika/Laxmi motif pendant embellished with Open Polki and strung in Grey beads.
Rubina Kundan Choker set with an Arabic origin, is 22K Gold plated embellished with Ruby color stones. The set comes with a collar style necklace and matching pair of earrings. This can be worn with ethnic and Indo-western outfits for functions.
The traditional fashion includes exquisite Indo-Western and ethnic designs for both women and men to stand class apart from everyone.
With many successes and groundbreaking branding over the last four years, Minaki stands tall on the four pillars of fundamentals that are predominantly driving our works and articles,
First, Authenticity:-
Uniqueness and originality bring a sense of individuality to the person carrying the articles.
Impeccable Craftsmanship:-
Nothing stands without talent and flawless execution. Fostering is our third and essential pillar of the brand.
Premium but value for money:-
At times we make purchases way above our budget thinking it's for something special and the purchase is not satisfactory at all. Our brand ensures that optimal level of satisfaction for every client. This is why in a very short period we have captured the hearts of the majority of the market as fast as a blink of an eye.
Speaking of the four pillars, the brand has never compromised on quality or variety! Freedom of choice is what we advocate and promote without any uncharacteristic conditions. Choice makes an individual feel independent, empowered, elevated, and proud of self. The values we aim to ingrain within the society through our work and the feelings it stems from each soul that visits us for an experience worthwhile.
We are a brand that serves the soul and liberation of minds of the people who seek empowerment, freedom of choice, liberty of thought, and uniqueness that calls for magic that twinkles in the eyes of the one who wears an article from Minaki's. The extravagance we endeavor to create through our work is what we aim to pass on to the individual lives, that desire rich experiences and luxury of balmy peace through artful articles, epitomizing the significance of life.
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