About us

OUR STORY

Minaki is a premium jewelry and apparel brand. Arrived in life yet ambitious, confident, a connoisseur of quality, elegant, and understated defines the personality of Minaki.
Minaki was established by design enthusiast Ms. Monika Soni as an extension of her lifelong love of jewelry design. She spent over 20 years working in corporate finance before deciding to follow her passion for jewelry design and beading. That inspired her to create magnificent crafts and launch Minaki.
The brand intends to inspire upwardly mobile and modern women to feel confident by offering original, cutting-edge, and realistic designs. Minaki believes in creating pieces that could fill the gaps in the fashion industry's craftsmanship. The brand includes necklaces, earrings, bracelets, Kada bangles, maang teekas, naths, Kundan polki jewelry sets, temple sets, diamond look-alikes, and semi-precious stones. Minaki offers everything needed to complete any occasion; formal, ethnic, cocktail, or everyday wear.
Mr. Sumeet Soni is a veteran in the apparel industry. With his rich experience with prestigious companies like Raymonds and Arvind Lifestyles, he knew there was a gap in the ceremonial and occasion wear market. There existed a market segment that didn't want routine designs and aspired for luxury but couldn't afford the same. Under Mr. Sumeet’s guidance, Minaki launched a ‘bridge to luxury’ range of formal and ceremonial wear for men. This range offers a variety of vibrant and subtle pintuck kurta sets, sherwanis, Nehru Jackets/bundis, and tuxedo shirts. Our ‘Menz’ collection is meticulously made to suit not only your ceremonial or occasion wear but also corporate wear.


Minaki's complete wardrobe line provides everything needed to turn any woman’s day into a runway day with its extensive range of ceremonial women’s wear. Our bridge to luxury ‘Womanz’ collection is a seamless blend of traditional Indian embroidery with modern designs and trends. Our Sharara sets, Sarees and Lehenga sets are a beautiful fusion of contemporary styles and Indian heritage. Whether it's a sophisticated occasion outfit or a colorful modern style, the brand can satisfy all fashion needs.
The brand never skimps on the quality of its craftsmanship, even sourcing the best raw materials from around the world after conducting several quality tests. Minaki produces a limited collection of pieces ensuring uniqueness and exclusivity.

Minaki, a premium Indian brand, that centers its ethos on styling that communicates the unique perspectives and identities of the wearer by offering a range of traditional and contemporary aesthetics that transcend generations.

BRAND ESSENCE

With an innate elegance that is understated yet captivating, Minaki embodies a connoisseur of quality and sophistication. Understated Elegance is the key differentiator that sets us apart from local labels and ubiquitous designers. It built our reputation as the trendsetter in the jewelry and apparel industry.

Impeccable craftsmanship: Every piece is thoughtfully crafted and undergoes rigorous quality checks and tests to ensure we maintain high standards of craftsmanship and keep pushing the bar up. The look and feel of Minaki resonate with the personality of our consumers, who do not seek attention but can’t escape the limelight. Our original and ready-to-wear apparels feel customized for every individual.

High-quality standards: Though we are into fashion jewelry, our look & feel because of the quality and design sensibility makes us look close to real. We set high-quality standards comparable to the best in the next class. Great value for money and class-apart craftsmanship are a few of our many strong brand pillars.